Martha Stewart Ventures into Skincare with Elm Biosciences

Martha Stewart has officially entered the skincare industry with the launch of Elm Biosciences, a brand she co founded with board-certified dermatologist Dr. Dhaval Bhanusali.

 

After five years of meticulous development, the line debuted on August 4, 2025, marking a significant milestone in Stewart's illustrious career.

 

Stewart, renowned for her youthful appearance, has long been the subject of public admiration regarding her skincare regimen.

 

Addressing these curiosities, she stated, "I set out years ago to take care of my skin. Along the way, I met Dr. Bhanusali, and we started doing our research and development to create a skincare line unlike any other."

 

She emphasized her personal commitment by revealing, "I have been using our products for the last five years in all developmental iterations, and I must say I am extremely pleased with the results."

 

Elm Biosciences introduces two flagship products: the A3O Elemental Serum and the Inner Dose Daily Skin Supplement.

 

The serum, priced at $135, is formulated with antioxidants and a complex molecule designed to address visible signs of aging, including UV damage, dehydration, and irritation.

 

The supplement, retailing at $50, is a daily capsule targeting internal aging triggers such as inflammation and hormonal imbalances.

 

When used together, these products aim to slow down both internal and external aging processes while strengthening the skin's barrier.

 

Dr. Bhanusali highlighted the brand's innovative approach, stating, "Our goal is to bring novel molecules and complexes to skincare that reset the expectations we have for what products can do."

 

He emphasized that while science has evolved, many skincare products have not kept pace, positioning Elm Biosciences as a pioneer in the field.

 

Stewart's foray into skincare aligns with a broader trend of celebrities launching beauty brands.

 

Notably, Hailey Bieber's skincare line, Rhode, was acquired by E.l.f. Beauty in a landmark $1 billion deal earlier this year.

 

Similarly, Beyoncé introduced her hair care brand, Cécred, in February 2024, which quickly amassed a significant customer base.

 

These developments underscore the growing influence of celebrity backed beauty brands in the market.

 

Elm Biosciences has garnered support from over 350 dermatologists and scientists, reflecting its commitment to scientific rigor and efficacy.

 

Stewart's personal involvement in the product development process adds a layer of authenticity and trust to the brand.

 

As the beauty industry continues to evolve, the emphasis on science-backed products and celebrity influence remains prominent.

 

Elm Biosciences' launch is a testament to this trend, offering consumers a blend of trusted expertise and innovative skincare solutions.

 

For those eager to experience the benefits of Stewart's skincare line, the products are available for purchase on the brand's official website.

 

Given the anticipation surrounding this launch, interested customers are encouraged to act promptly before the products sell out.