Las Vegas is experiencing a significant downturn in tourism, with recent data indicating a persistent decline in visitor numbers and hotel occupancy rates.

According to the Las Vegas Convention and Visitors Authority (LVCVA), the city welcomed approximately 3.1 million visitors in September 2025, marking an 8.8% decrease compared to the same month in 2024.

This decline continues a trend observed over the past several months, raising concerns among local businesses and officials.

Convention attendance has also suffered, with a notable 18.7% drop from September 2024.

Officials attribute this decrease to the absence of major events such as the MINEExpo, which was held in September 2024, and the rescheduling of the Oracle CloudWorld show to October this year.

Hotel occupancy rates have fallen by 5.2%, and the average daily room rate has declined by 2.9%, resulting in a 9% reduction in revenue per available room compared to the previous year.

In response to these challenges, the LVCVA launched the "Welcome to Fabulous" campaign in mid-September.

This initiative includes refreshed imagery, new commercials, and enhancements to the Harry Reid International Airport rideshare pickup area.

A key component of the campaign was the "Fabulous 5-Day Sale," offering online deals on resorts, restaurants, entertainment, and experiences.

Despite these efforts, the tourism slump persists.

In August 2025, Las Vegas saw a 6.7% drop in visitation compared to the previous year, with 3.2 million visitors.

Hotel occupancy decreased by 3.7 percentage points to 77.5%, and the average daily room rate fell by 7.4% to $162.38.

Air travel has also been affected, with Harry Reid International Airport reporting an 8.5% decline in passenger counts to 4.5 million in August, largely due to reduced activity from airlines like Spirit, which is under Chapter 11 bankruptcy protection.

Several factors contribute to the downturn in Las Vegas tourism.

Rising costs have led to visitor dissatisfaction, with complaints about increased expenses for accommodations and dining.

Additionally, international travel to the U.S. has declined, partly due to economic policies and global trade tensions.

Local business owners and officials express concern over the future of the city's tourism-dependent economy.

In an effort to attract more visitors, Las Vegas has introduced new attractions and developments.

The Beverly Theater, the city's first independent movie theater, opened in March 2023 and has become a venue for films, performances, and literary events.

Additionally, the UnCommons development, a 40-acre mixed-use project in Spring Valley, opened in 2022, offering shops, restaurants, offices, and residential units.

Despite these additions, the overall decline in tourism poses a significant challenge.

As Las Vegas continues to navigate these economic challenges, the effectiveness of initiatives like the "Welcome to Fabulous" campaign remains to be seen.

The city's ability to adapt and innovate will be crucial in reversing the current downward trend and revitalizing its status as a premier tourist destination.